Choosing a plan
How customers can choose a plan and when upgrades usually happen.
<p>Customers typically choose a plan based on expected volume and desired outcomes. The best public explanation is simple: start small and upgrade when needed.</p>
<h2>What usually drives upgrades</h2>
<ul>
<li>More conversations (higher volume)</li>
<li>More channels</li>
<li>More advanced automation needs</li>
</ul>
<h2>How to communicate pricing publicly</h2>
<ol>
<li>Explain the outcome differences (what customers get).</li>
<li>Link to the pricing page as the source of truth.</li>
<li>Avoid internal billing mechanics in public docs.</li>
</ol>